Diversifying Revenue for Health Systems Facing Fee-for-Service Headwinds

The US health care ecosystem is undergoing a wave of reassembly. Business models are changing, data is becoming more
interconnected, and new disruptive players are emerging with a greater focus being placed on the empowered consumer. We
see these forces of change being brought to bear through the proliferation of both intra-industry (e.g., health plans pursuing care
delivery) and inter-industry convergence (e.g., outside companies like Apple or Amazon entering the health care space).
To respond to these changes, health system executives may be tempted to call upon strategies from their old playbooks.  By 2030, we expect much of the dust from industry reassembly to begin to settle, with several new incumbents
emerging as the go-to names the average consumer thinks of for health care products and services. For those health systems
who are widely considered today’s incumbents, this wave of reassembly means it is time to start thinking differently about
revenue streams now.